Chapter 4 - The Powerful Verb
Nouns are like still carnival rides waiting for someone to ride them. Verbs switch them on to create excitement and drama. Verbs may be the most powerful writing tools in the English language, but many writers choose nouns over verbs. Which sentence is more lively and direct?
1. James has a preference for fully-loaded pizza.
In the first sentence "a preference" is a noun form that causes passivity and wordiness. By using "prefer" as a verb in the second sentence, James becomes an active participant, and the sentence is short and sweet. Remember to choose the powerful verb over the clumpy noun when you write for the web.
Using The Verb To Be
We improved the second sentence by replacing the verb to be ("was the belief") with the verb to believe.
Taste, Relax, Enjoy, Suffer, Win, Attack